Learn SEO meaning with examples in this article. SEO stands for search engine optimization.
It refers to improving a website’s online appearance on search engine result pages (SERPs).
No doubt, that high-quality content is integral to ranking a website in search results. But it is not the sole factor that is significant in site ranking.
Other factors like website speed, mobile friendliness, title tags, URL, and Meta description play a vital role in website ranking.
All these factors are part of SEO. So in simple words, search engine optimization is the process of increasing website visibility to get more leads.
SEO Meaning With Examples:
Say, for example, Peter provides an online car repair service. He wants his website to be at the top of search results when someone searches for “car repairing services’’.
Now there are hundreds or thousands of other websites with the same keyword. That is where SEO plays its role.
The more he optimizes his website, the more will be a chance that his website will rank on top of search results.
Here comes a question: What would be the benefit of ranking in search results?
Of course, more audiences will land on his website means more leads and more revenue.
Why is SEO important for businesses?
As we discuss earlier that SEO involves improving your website visibility. It means it is crucial to make your site SEO-friendly to get revenue.
Let’s briefly discuss the importance of SEO for websites:
4 Best SEO Practices that are important for your Website SEO
1. Increase website traffic:
When you optimize your web pages, it increases the chances of your web page ranking in
search results.
If your site ranks higher, more users land on your web page to get their desired results. This leads to an increase in website traffic month over month.
2. Improve the trust and credibility of your website:
When your website is in the top 10 search results, it means Google thinks of your site as more credible than hundreds or thousands of other web pages relevant to the user’s search query.
It builds the trust of your targeted audience that your website is providing authentic information.
It also allows them to read other articles on your website, which helps to increase your site authority also.
3. Improve user experience:
A user comes to a search engine because of two reasons: whether he wants to buy something or he wants a solution related to any kind of issue he is facing.
If your web page has all the information a user is searching for, it makes the user stay longer on your web page.
It gives positive signals to Google that this specific web page is user-friendly and increases its ranking in search results.
4. Long-term Results:
Indeed, ranking organically on the top is not a piece of cake. But once you conquer the battle, it will give you long-term results.
There are also other methods to rank in days. Yes, seriously. And one of the most popular ones is PPC (pay-per-click).
It also provides good results and ranks your website easily compared to SEO. But these results are not long-lasting.
And you have to pay for each click you get from your customers even if they do not buy from your store.
In the end, SEO is the best option to get long-term success. Although you have to make an extra effort to reach the edge, once you make up there, you will get fruitful results for a long time.
How do Search engines work?
For content optimization, it is significant to understand how search engines analyze what a particular website is worth to rank on top.
To understand this phenomenon let’s elaborate on how Search engines work.
We know that there are various search engines on the internet e.g. Google, Bing, Yahoo, etc.
These search engines have crawlers or bots which they use to crawl a website. And gather the information and data and store this data in an index.
And when a user searches for a query, the search engine gives the most relevant results to the user query. As we probably use Google, so we talk about its search phenomenon.
For example, if a user searches “golf gloves” the search engine will show the best results at the top.
Now the question is how Google knows that the particular website has the best solution to the user problem. This relies on three fundamental elements:
How does Google determine content quality?
Content Relevancy:
Google prefers content relevant to the user search query. That is why when someone searches for “best weight loss practices”. Google will not show “best dog food”.
Website authority:
As the name indicates, website authority refers to how trustworthy or reliable a website is.
The more authoritative a website is, the more will be the chances of its ranking. And how Google knows whether a site is reliable or not?
It depends on the number of pages that link to the particular web page (which we called “Backlinks”). The more backlinks a web page has, the more trustworthy it will be in Google’s algorithm.
Usefulness:
If a website is authoritative and the content is relevant but not useful for the user, Google will not rank it.
And how Google knows that the following web page is not convenient? Simply by bounce rate.
If users spend less time on your web page and bounce back quickly, it will give negative signals to Google. That is why all these three elements are crucial for a web page ranking.
How does SEO work?
After having a clear idea about the search engine working method. Let’s briefly discuss how SEO works.
Google uses more than 200 ranking factors to rank or de-rank a website.
The more a website follow these factors, the more will be the chances of its ranking.
Although all the factors are still unknown, the most common and vital factors which boost your ranking are the Title tag, Meta description, H1 tag, Image optimization, link building, speed, mobile-friendliness, etc.
So if a website improves these factors, it will obtain a closer or even top position in search results.
How much Does SEO cost?
It depends if you are a store owner or a brand owner.
The vaster your business is, the more effort it needs to optimize all the website data, so the more money you have to spend on SEO.
Generally, it costs 100-150$ per hour if you hire a consultant. For brands and large businesses, SEO probably costs $10,000 per month.
So, I suggest that it is much more reliable to do it yourself if you are a small business owner.
Not much effort would be needed compared to brands or large businesses.
So if you do it on your own, it will cost you $70-100 per month for tools that are used in keyword research. That is pretty much a less money-saving method.
If you wanna get cheap and reliable SEO services for your website, epicmarketo is providing these services under one flag. All services are easy to consume and reasonable compared to other service-providing companies in the market.
Conclusion
Ultimately, the goal of SEO is to grow your page traffic and increase its visibility.
It also helps to build trust and credibility for a better user experience that brings more leads and sales to the business.
In conclusion, Every web owner needs SEO to rank their website in search results.
