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Search Engine Optimization (SEO)
29Oct
Search Engine Optimization On WordPress: [Definitive Guide]
Search engine optimization on WordPress websites is crucial for increasing your site visitors. Suppose you have written unique content but do not perform its SEO. Chances are that your website will not rank. 10 easy tips for doing SEO on WordPressCheck your WordPress search engine visibilityUse WordPress SEO pluginsTop 6 SEO Friendly WordPress Themes 2023Use tags and categoriesFix your permalinksSelect between www and non-www URLUse internal links on your site.Optimize website imagesDo comments optimizationUse SSL/HTTPS on the website.Conclusion: The reason is that search engines like Google rank websites using its advanced algorithm. And following these techniques are called SEO. If you want to study SEO deeply, check out this article. Now we know that almost 43% of all websites use WordPress, and this percentage is rising daily. The reason is that WordPress is an SEO-friendly content management system that provides easy ways to optimize a website without using code. Now the question is how we can do search engine optimization of WordPress. Don’t worry. In this article, I have the solution to your problem, where I will guide you on how you can do search engine optimization of your WordPress website that boosts your web ranking in search results. So here we go. 10 easy tips for doing SEO on WordPress Most people think doing SEO is quite intimidating, and they cannot handle it themself, so they hire professionals to do this job. But at the end of this article, you realize it is not a giant black panda to fear from. Here I will share 10 easy and simple ways to do search engine optimization on WordPress websites that will make your website SEO-friendly without going into so much depth. Check your WordPress search engine visibility If you have checked the WordPress setting, you probably have seen the search engine visibility setting in the reading section, which is ideally unchecked. Its purpose is to make your site visible to search engines. But sometimes, this option can get checked, hiding your website from a search engine. So make sure that your website visibility section is unchecked. To check your visibility status, open your dashboard, go to the setting, and then read. Make it unchecked and do not forget to save the changes. Use WordPress SEO plugins Having your website on WordPress is also helpful in providing free plugins to do SEO on your WordPress website. These plugins give you essential suggestions for the on-page SEO of your blog post. There are the top 3 plugins that you can use for SEO on WordPress. These are: All-in-one SEO plugin Yoast SEO Rank Math You can use any one of them for SEO purposes. They will help you write better content much liked by search engines and users. Top 6 SEO Friendly WordPress Themes 2023 We will probably use colorful and pleasant themes for the eyes and make our website more classy. But do you know that some themes are SEO-friendly compared to others? They are faster and lighter than other themes. Some of my favorite SEO-friendly themes are here: Generate Press Astra SEO crawler Divi Ocean WP Neve by Theme Isle Use tags and categories While creating content for your website or building an eCommerce store, classify your content into different blocks, which makes it easier for a user to reach their desired results. Using categories makes your website user-friendly, and we know Google favors better user experience than anything else. To add categories in WordPress, open the WordPress dashboard, go to posts, and then type. Tas is the keywords on which you want to rank your website. So, use such tags, which help search engines determine your content type and make it search-engine friendly. To add tags to your website, go to the posts and tags section and add tags related to your niche. Fix your permalinks Permalinks are the URL users see at the top of the search bar when he opens a blog post. They help both users and search engines to guess your main topic. Now there are different permalinks containing post names or numerals at their end. For example: epicmarketo.com/blog/example.com-2312 epicmarketo.com/blog/how-to-make-your-website-SEO-friendly Look at them and decide which one could be more SEO-friendly. Of course, the second one. The reason is that in the last one, the URL clearly shows the main topic of discussion or what a user can expect while reading a blog post. That’s why to use SEO-friendly URLs for better optimization. To check your permalinks, go to the WordPress dashboard ---->settings --->permalinks. Select between www and non-www URL If you are a regular internet user, you have noticed two URLs: one with www and the other with non-www. Search engines identify both of them as separate identities. Although choosing one of these two does not affect SEO, choosing only one URL is necessary. To set your preferences, go to the WordPress setting and then general, where you can select the URL of your choice. Use internal links on your site. Using internal links on your website increases your traffic and helps improve your website authority. It makes crawlers move from one blog post to another by using internal links. So use internal links in your website for better SEO. Optimize website images We know images are more engaging and make your content more attractive. But, they also take more loading time, so if you do not optimize your photos, they will slow down your site loading speed. Humans dislike waiting, so if your images take more time to load, it will reduce the reader’s interest, and he will go to another search result. That’s why it is essential to optimize images on your website so that it makes your web content worth reading. WordPress also makes it easier to compress and resize images by using the Smush plugin. This easy-to-use plugin optimizes image size, which reduces web page loading speed. To install Smush, go to the WordPress dashboard and plugins. Do comments optimization No doubt that Comments are one of the best ways to engage your audience with the content, but sometimes spam comments give wrong signals to the search engines, and they can de-rank your website because of spammy links or content. That is why it is essential to optimize comments on your website. For this purpose, WordPress has a lot of plugins to block spammy comments. Some popular plugins are spam protection, antispam, firewall by clean talk, and all-in-one WordPress security and firewall. Use SSL/HTTPS on the website. SSL (Secure Socket Layer) is the additional protection layer between the user’s browser and server that protects your website’s all credentials, like login details, passwords, etc. Although every website has security protection, hackers can hijack them. So SSL provides additional protection to the websites. You have probably seen the website’s URL with a padlock and HTTPS at the start. It shows that the website is SSL protected. Also, Google showed HTTPS as a ranking signal. It means having an SSL certificate for your website also your ranking. Learn how to get an SSL certificate from allowed resources from here. Conclusion: In the end, following these SEO tips will boost your rankings and make your website search-engine friendly. I hope this article will help do search engine optimization of your WordPress website.
Search Engine Optimization (SEO)
22Oct
How To Learn SEO For Free?
Learning SEO is the need for time. Without it, you cannot imagine organically getting to the top of search results. But is there any method that we can learn SEO without using money? Yes, there is. And in this article, I will discuss the top resources to learn SEO without spending a single penny. Sounds foolish, right? But I guarantee that it’s not. At the end of the article, you will get a clear path following which you can easily learn SEO for free. Top 5 blogs to learn SEO for freeBacklinko:Ahrefs Blog:Neil PatelThe Moz BlogGoogle SEO starter guideTop 5 video resources to learn SEO for freeGet help from SEO ExpertsRand FishkinBrian DeanEric EngeStephan SpencerRead the top 5 SEO regarding booksDoes learning from free resources worth it? Top 5 blogs to learn SEO for free Learning by reading is the most comprehensive way to store information in your memory. The best way to learn any skill is to do in-depth research on search engines and read all the information provided. But there are hundreds of websites providing information about SEO. To make it easy, I have made a list of the top 5 blogs to learn SEO from beginner to advance: Backlinko: If you are slightly familiar with SEO, you definitely know about the backlinko blog. It is one of the most reliable and easy-to-consume resources to make you an SEO person. Its founder, Brian Dean, mainly focuses on SEO's complete guide, including tips, tricks, and case studies. Ahrefs Blog: Another gem in the SEO blogging industry is Ahref’s SEO blog. Here you will get an intensive and comprehensive study of SEO with all its types. Its famous tool Ahref is one of the top and highly demanding keyword research tools in the marketing industry. Neil Patel If you are looking for successful strategies to do SEO for your blog, then Neil Patel Blog is the perfect place to start. Neil Patel famous keyword research tool. Ubersuggest makes your keyword research easier and gives you free suggestions on a daily basis. It is quite helpful for those who cannot afford paid tools. The Moz Blog Talking about SEO and not mentioning the Moz blog is strange for bloggers. The reason is that Moz provides beginners to experts guides in its blog with webinars from experts, and also gives answers to SEO-related questions. If you truly want to make yourself an SEO expert, you must have to read the Moz blog. Google SEO starter guide Who can better guide Google SEO and its monthly or yearly updates better than Google itself? Its SEO starter guide is a must-read for every SEO person. Top 5 video resources to learn SEO for free Learning from video resources is also helpful as the human mind remembers what it sees or listens to. Here are some helpful resources where you can get information about SEO from industry experts. HubSpot Academy Hubspot Academy is providing its free SEO course to learners. To access the videos, you just have to sign up for the HubSpot academy. Brian Dean YouTube Channel If you want real material to consume and increase your knowledge, watch Brian's YouTube channel where he explores the tips and tricks which make your website rank higher among your competitors. Neil Patel In marketing and SEO, Neil Patel makes his name in his early 30s. His successful experiments on his websites make him famous in the marketing world in very little time. Check out his channel o get new ideas about increasing your website leads. Ranking Academy Here is another great SEO video resource that will mainly be helpful for beginners to learn many basic strategies which are very important for making your website rank higher. Udemy It is one of the most authentic resources to level-up your SEO knowledge. Udemy provides hundreds of courses regarding SEO. Although it is a paid platform you can get access to the courses with a one-month free trial. Get help from SEO Experts Rand Fishkin As a founder of Moz SEO tool and previous CEO of Moz, Rand Fishkin is worth following. Here is his Twitter account you should follow to get knowledge about SEO from his perspective. Brian Dean Not to mention again, Brian makes his name in the SEO industry with his famous blog “Backlinko” which is also referred to as the “top blog to follow” by many industries. He also helped many businesses increase their website traffic using his strategies. Following him on social media helps to get awareness in the field. Eric Enge The search engine optimization consultant, top SEO specialist, entrepreneur, author, and public speaker, Erik Enge, specializes in search engine optimization. Here is his profile to follow. Neil Patel Neil Patel Being a famous entrepreneur, investor, influencer, and SEO expert, Neil made his name in the marketing industry before his 30s. Get useful information from his LinkedIn profile. Stephan Spencer Stephen Spender is not only the best SEO expert but also a podcaster, speaker, inventor, and also author. Having all this expertise in one person makes him worth following on his Twitter profile. Read the top 5 SEO regarding books The art of SEO by Stephan Spencer One of my favorite recommendations for SEO books is this masterpiece written by Stephen Spender. Whether you are just going to begin your SEO journey or working as a professional, this book is a great place to start from. How to get to the top of Google A perfect guide to getting on the top of Google by Tim Cameron-Kitchen and his coworkers in exposure ninja. If you are getting difficulty ranking your website on SERPs, this book is a must-read. Here You can download this book free of cost. SEO 2021: By Adam Clark Whether you are a beginner or know something about SEO, this book by Adam Clark is a good fit for SEO learners. As it guides beginners about what to do and what they should not do while doing their website SEO, and how to avoid black-hat SEO techniques. Problogger: Secrets of blogging your way to a six-figure income If you are a blogger and want to know how you can make money from a blog, read this book as soon as possible. The reason is that this book explores niche research, steps to set up a blog, and what are the key ingredients that make a blog an earning source. SEO for Dummies If you want to get a command on On-page SEO, “SEO for dummies” is the best choice. As it covers all the aspects of on-page SEO and explores technical SEO easily. Does learning from free resources worth it? In the end, learning from free resources is a good start for every beginner. But keep one thing in mind, these resources only provide you with the information. It is you who apply them and explore more and more on your own. So, keep up the hard work and learn SEO from these resources.
Search Engine Optimization (SEO)
03Oct
SEO Meaning with Examples – [2023]
Learn SEO meaning with examples in this article. SEO stands for search engine optimization. It refers to improving a website's online appearance on search engine result pages (SERPs). No doubt, that high-quality content is integral to ranking a website in search results. But it is not the sole factor that is significant in site ranking. Other factors like website speed, mobile friendliness, title tags, URL, and Meta description play a vital role in website ranking. All these factors are part of SEO. So in simple words, search engine optimization is the process of increasing website visibility to get more leads. Usefulness:3. Improve user experience:Why is SEO important for businesses?4 Best SEO Practices that are important for your Website SEO4. Long-term Results:How do Search engines work?How does Google determine content quality?How does SEO work?How much Does SEO cost?Conclusion SEO Meaning With Examples: Say, for example, Peter provides an online car repair service. He wants his website to be at the top of search results when someone searches for “car repairing services’’. Now there are hundreds or thousands of other websites with the same keyword. That is where SEO plays its role. The more he optimizes his website, the more will be a chance that his website will rank on top of search results. Here comes a question: What would be the benefit of ranking in search results? Of course, more audiences will land on his website means more leads and more revenue. Why is SEO important for businesses? As we discuss earlier that SEO involves improving your website visibility. It means it is crucial to make your site SEO-friendly to get revenue. Let’s briefly discuss the importance of SEO for websites: 4 Best SEO Practices that are important for your Website SEO 1. Increase website traffic: When you optimize your web pages, it increases the chances of your web page ranking in search results. If your site ranks higher, more users land on your web page to get their desired results. This leads to an increase in website traffic month over month. 2. Improve the trust and credibility of your website: When your website is in the top 10 search results, it means Google thinks of your site as more credible than hundreds or thousands of other web pages relevant to the user's search query. It builds the trust of your targeted audience that your website is providing authentic information. It also allows them to read other articles on your website, which helps to increase your site authority also. 3. Improve user experience: A user comes to a search engine because of two reasons: whether he wants to buy something or he wants a solution related to any kind of issue he is facing. If your web page has all the information a user is searching for, it makes the user stay longer on your web page. It gives positive signals to Google that this specific web page is user-friendly and increases its ranking in search results. 4. Long-term Results: Indeed, ranking organically on the top is not a piece of cake. But once you conquer the battle, it will give you long-term results. There are also other methods to rank in days. Yes, seriously. And one of the most popular ones is PPC (pay-per-click). It also provides good results and ranks your website easily compared to SEO. But these results are not long-lasting. And you have to pay for each click you get from your customers even if they do not buy from your store. In the end, SEO is the best option to get long-term success. Although you have to make an extra effort to reach the edge, once you make up there, you will get fruitful results for a long time. How do Search engines work? For content optimization, it is significant to understand how search engines analyze what a particular website is worth to rank on top. To understand this phenomenon let's elaborate on how Search engines work. We know that there are various search engines on the internet e.g. Google, Bing, Yahoo, etc. These search engines have crawlers or bots which they use to crawl a website. And gather the information and data and store this data in an index. And when a user searches for a query, the search engine gives the most relevant results to the user query. As we probably use Google, so we talk about its search phenomenon.For example, if a user searches "golf gloves" the search engine will show the best results at the top. Now the question is how Google knows that the particular website has the best solution to the user problem. This relies on three fundamental elements: How does Google determine content quality? Content Relevancy: Google prefers content relevant to the user search query. That is why when someone searches for “best weight loss practices”. Google will not show “best dog food”. Website authority: As the name indicates, website authority refers to how trustworthy or reliable a website is. The more authoritative a website is, the more will be the chances of its ranking. And how Google knows whether a site is reliable or not? It depends on the number of pages that link to the particular web page (which we called “Backlinks”). The more backlinks a web page has, the more trustworthy it will be in Google’s algorithm. Usefulness: If a website is authoritative and the content is relevant but not useful for the user, Google will not rank it. And how Google knows that the following web page is not convenient? Simply by bounce rate. If users spend less time on your web page and bounce back quickly, it will give negative signals to Google. That is why all these three elements are crucial for a web page ranking. How does SEO work? After having a clear idea about the search engine working method. Let's briefly discuss how SEO works. Google uses more than 200 ranking factors to rank or de-rank a website. The more a website follow these factors, the more will be the chances of its ranking. Although all the factors are still unknown, the most common and vital factors which boost your ranking are the Title tag, Meta description, H1 tag, Image optimization, link building, speed, mobile-friendliness, etc. So if a website improves these factors, it will obtain a closer or even top position in search results. How much Does SEO cost? It depends if you are a store owner or a brand owner. The vaster your business is, the more effort it needs to optimize all the website data, so the more money you have to spend on SEO. Generally, it costs 100-150$ per hour if you hire a consultant. For brands and large businesses, SEO probably costs $10,000 per month. So, I suggest that it is much more reliable to do it yourself if you are a small business owner. Not much effort would be needed compared to brands or large businesses. So if you do it on your own, it will cost you $70-100 per month for tools that are used in keyword research. That is pretty much a less money-saving method. If you wanna get cheap and reliable SEO services for your website, epicmarketo is providing these services under one flag. All services are easy to consume and reasonable compared to other service-providing companies in the market. Conclusion Ultimately, the goal of SEO is to grow your page traffic and increase its visibility. It also helps to build trust and credibility for a better user experience that brings more leads and sales to the business. In conclusion, Every web owner needs SEO to rank their website in search results.