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YouTube Ads Agency

YouTube ads that turn quick views into clear, memorable reasons to pick your business.
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YouTube Ads Agency

YouTube ads that turn quick views into clear, memorable reasons to pick your business.
Get in Touch

Why YouTube ads are worth your attention

YouTube is one of the biggest platforms on the planet, with around 2.7 billion users in 2025, according to Global Media Insight, making it a powerful place for businesses to be seen and heard. Video ads on YouTube let you show your work, explain your offer, and build trust faster than static images alone. Average costs per view often sit between $0.10–$0.30 for many businesses, meaning you can reach highly targeted viewers without needing a huge budget. For local and UK-based brands, this makes YouTube a smart channel for awareness, education, and driving ready-to-buy traffic.

YouTube ads that feel like content, not clutter

A good YouTube ads agency builds ads that feel like part of the viewing experience rather than an interruption. The focus is on strong openings, clear messages, and natural calls-to-action that match where people are in their journey. That might mean short bumpers for awareness, skippable in-stream ads for education and offers, or Shorts-based ads for quick recall. Well-crafted campaigns can make your business look more established and trustworthy, especially when you are competing with bigger brands. Over time, consistent video ads help people recognise your name, understand what you do, and feel more confident choosing you over an unknown competitor. Your YouTube strategy can also sit alongside work from your digital marketing agency and paid social agency, as well as support activity on Facebook ads or Instagram ads for a joined-up presence. Call-to-action:

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Why YouTube suits small and local businesses

YouTube is not just for global brands. With location, interest, and keyword targeting, small and local businesses can put their message in front of the right people at the right time – before, during, or after the videos they are already watching. That might be “how-to” content, reviews, local news, or hobby-based channels that fit your audience. Benchmarks from 2025 show average YouTube click-through rates of around 0.65% and view rates close to 32%, with average CPMs around $3.53 and CPC at roughly $0.49 across industries. This means you can reach thousands of viewers, get measurable engagement, and then retarget interested people with follow-up offers or other channels like LinkedIn ads, Twitter ads, or TikTok ads.

Why choose a dedicated YouTube advertising agency

Running YouTube campaigns alone can be overwhelming: multiple formats, bidding options, placements, and creative decisions. A specialist YouTube advertising agency like epicMarketo handles all of that for you – from selecting the best ad formats to setting up targeting, tracking, and performance testing. You avoid paying for the wrong views and instead focus on engaged audiences who are more likely to act. A strong YouTube ad agency also understands how to hook viewers in the crucial first five seconds, when many decide whether to keep watching or skip. By combining clear messaging, brand visuals, and tailored CTAs, your ads are designed to hold attention and drive action, whether that is visiting your site, calling, or subscribing for more. All of this slots into your wider marketing, alongside your digital marketing agency and other paid channels.

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How we run YouTube ad campaigns

1. Understand your offer and audience

First, your products or services, ideal customers, and main goals are clarified – for example, more enquiries, more bookings, or more ecommerce sales. This shapes the type of video content and ad formats that make the most sense.

2. Choose formats and targeting

Next, the right ad formats are selected – skippable in-stream, non-skippable, bumpers, in-feed video ads, or Shorts. Targeting is then built using demographics, interests, keywords, topics, and placements so your ads appear around videos your audience already watches.

3. Build and refine creative

You provide existing video material or work with guidance on scripts, hooks, and structure. From there, variations are created for different lengths or angles, and each is paired with tailored CTAs that send viewers to the right next step, such as a landing page or contact form.  

4. Launch, monitor, and optimise

Campaigns go live with tracking in place, and performance is monitored closely in the early stages. Underperforming ads are paused, budgets are moved to stronger performers, and new tests are introduced around audiences, creatives, and formats to improve results over time.

5. Report and plan next steps

You receive clear reports on key metrics such as views, view rate, CTR, cost per view, and conversions, explained in plain language. Based on these insights, future tweaks and scaling decisions are made, so your YouTube presence keeps getting sharper rather than staying static.
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Want your brand to stand out?

If you have something worth showing or explaining, YouTube is where it should live. Request a free YouTube ads review and see how video could support your next stage of growth.
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Is YouTube advertising really worth it for small businesses?
Yes. YouTube has about 2.7 billion users in 2025, and many advertisers pay around $0.10–$0.30 per view for skippable in-stream ads, often only when viewers watch at least 30 seconds or click. This makes YouTube highly cost-effective for building awareness and driving traffic on modest budgets.
The “best” format depends on your goals. Skippable in-stream ads often offer the best balance of reach and cost because you pay mainly for engaged views. Bumper ads and Shorts-based formats are powerful for quick brand recall, while longer ads can explain complex offers or services.
YouTube’s budget options are flexible. Many small businesses start with a small daily budget and scale up as performance becomes stable. Benchmarks show average CPMs around $3.53 and CPCs around $0.49, but the actual spend depends on your industry and competition.​
Yes. You can target by country, region, city, or radius, as well as by interests, demographics, and keywords. For local UK businesses, this makes it possible to show your ads only to people in your service area who are watching relevant content.​
You can start seeing views and basic engagement data within days. Reliable conclusions about cost per lead or sale usually take a few weeks of testing and refinement, especially when you are trying different creatives and audiences.

Frequently Asked Questions