How We run TikTok Ad Campaigns
1. Define goals and audiences
The first step is clarifying what you want from TikTok: more local awareness, more website visits, more enquiries, or more ecommerce sales. Your ideal viewers are then mapped by location, age, interests, and behaviours so ads focus on the right people.
2. Shape content ideas and offers
Next, concepts and simple scripts are developed that fit TikTok’s style – quick, visual, and story-driven. This could be customer transformations, behind-the-scenes clips, bite-sized tips, or straightforward offers that give viewers a reason to stop and watch.
3. Produce and assemble creatives
You can provide raw footage or work with guidance on what to film. Those clips are then edited into multiple variations with different hooks, captions, and CTAs to test what grabs attention. Each ad is built to feel like a natural part of the For You Page, not a traditional TV spot.
4. Launch, test, and optimise
Campaigns are launched with proper tracking and multiple ad sets so performance can be measured and compared. Ads that perform well are given more budget, weaker ones are paused, and new creative tests are rolled in regularly to keep results improving.
5. Report and plan next moves
You receive clear reports on reach, views, CTR, conversions, and ROAS, explained in straightforward language. These insights shape what to do next – whether to scale, adjust the audience, try new angles, or link activity more closely with other channels like Facebook ads or YouTube ads.
