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Paid Search Agency

Paid search that puts your business in front of ready-to-buy customers at the exact moment they are searching.
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Paid Search Agency

Paid search that puts your business in front of ready-to-buy customers at the exact moment they are searching.
Get in Touch

Why Paid Search Is A Smart Move

According to WebFX statistics, Google holds roughly 83% of the global search market share and over 93% in the UK, so appearing in those paid spots can have a direct, visible impact on leads and sales. (WebFX, “50 Google Ads Statistics to Know in 2025”).​ A specialist paid search agency turns that intent into a predictable flow of clicks, calls, and enquiries. Instead of hoping people eventually find you in organic results, you can appear at the top of the page for the exact terms that matter. When combined with strong landing pages and clear offers, that is one of the fastest ways to grow, especially for small and local UK businesses.​

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Why Paid Search Is A Smart Move

Paid search sits at the heart of our paid media services, covering both Google Ads and Bing (Microsoft) Ads. Search campaigns are built to capture demand from people already looking for what you offer, while smart remarketing and brand campaigns keep you visible as they research competitors.​
Google Ads:
Google Ads remains the dominant PPC platform, with more than 80% of desktop searches happening on Google and search campaigns taking over 56% of total Google ad investment in 2025. (Pixis, “2025 Google Advertising Benchmarks for Every Industry”). Well-managed campaigns let you appear above organic results for high-intent keywords, send people to targeted landing pages, and track exactly which clicks turn into enquiries or sales.​
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Bing Ads:
Bing (Microsoft) Ads often offer lower competition and cheaper cost-per-clicks, especially in certain UK demographics that use Microsoft Edge or Windows devices by default. For many small businesses, a smart mix of Google and Bing campaigns means more total leads at a lower blended cost, rather than relying solely on one platform. Both can work hand-in-hand with paid social media services and organic efforts to create a comprehensive acquisition strategy.​
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Why Choose a PPC Advertising Agency

Working with an experienced ppc advertising agency or pay-per-click company like EpicMarketo means you do not have to guess which keywords, match types, or bid strategies to use. A professional team sets up structured campaigns, installs proper tracking, and constantly refines bids, ads, and negatives to improve performance. This avoids common pitfalls like bidding on the wrong terms, sending traffic to weak pages, or letting wasted spend run for months.​ Good ppc advertising companies also focus on commercial outcomes, not just clicks. That means aligning your campaigns with your margins, capacity, and goals, whether that is more calls, more form submissions, or more online orders. For UK-based firms, dedicated ppc services help account for local search behaviour, seasonality, and competition, building a strategy that makes sense for your market.​

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How We Run Google and Bing Ad Campaigns

1. Discover goals and opportunities
The process starts with a conversation about your business: what you sell, who you want to reach, and what a “good lead” looks like. Historic data (if available) is reviewed to find quick wins and spot obvious waste.​
2. Research keywords and structure campaigns
Next, relevant search terms are researched and grouped into tightly themed ad groups. Campaigns are structured by service, location, or intent, so ads can be highly relevant and landing pages closely match what people typed in.​
3. Write ads and set up tracking
Compelling text ads are written for Google and Bing, highlighting benefits, proofs, and strong calls-to-action. Conversion tracking is configured (calls, forms, purchases) so you can see which keywords and ads are actually generating results, not just traffic.​
4. Launch, monitor, and optimise
Once campaigns go live, performance is checked regularly. Bids are adjusted, search terms are reviewed for negatives, and underperforming ads are replaced with new tests. This keeps your account improving rather than drifting.​
5. Report and refine strategy
You receive clear reports showing spend, clicks, conversions, and cost per lead or sale, in plain language. These insights feed into ongoing strategy: which services to push, which locations to focus on, and how paid search can better support your e-commerce marketing or other channels.​
Nick_Palmer_social_media_ads_specialist

Nick Palmer

Social Media Ads Specialist

Portrait of confident male professional manager with arms crossed posing on isolated blue background

Gareth Powell

Google Ads Specialist

Alex_Matthews_ppc_manager

Wade Warren

Alex Matthews PPC Manager

ready to turn searchers into customers

Ready To Turn Searchers Into Customers?

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What exactly does a Paid search agency do?
A paid search agency plans, builds, and manages PPC campaigns on platforms like Google Ads and Bing Ads. It handles keyword research, ad creation, bidding, tracking, and optimisation so your ads show up for the right searches and deliver measurable results.​
Not if they are managed well. Online ad data shows search advertising is one of the most efficient digital channels, with global search spend estimated at around 334–351 billion USD and delivering strong ROI when campaigns are tightly targeted. (Statista; Sender, “Online Advertising Statistics”). Many small businesses start with modest budgets and scale as they see consistent leads coming in.​
Google offers the largest reach, especially in the UK, where it holds over 93% search market share. Bing often provides cheaper clicks and less competition, which can lower overall cost per lead and tap into audiences others ignore.​
You can often see traffic and early enquiry patterns within days of launching campaigns. It typically takes a few weeks of data and optimisation to stabilise performance and understand a reliable cost per lead or sale.​
Paid search works best when combined with other activities: it captures demand from people already searching, while paid social services and content build awareness earlier in the journey. A strong setup ensures your ads support your website, SEO, and e-commerce marketing, rather than competing with them.​

Frequently Asked Questions