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Linkedin Ads

LinkedIn ads that put your message in front of the people who actually make decisions.​
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Linkedin Ads

LinkedIn ads that put your message in front of the people who actually make decisions.​
Get in Touch

Why LinkedIn ads are worth your focus

LinkedIn is the world’s largest professional network, with LinkedIn’s own tools showing that LinkedIn ads can reach around 1.20 billion members as of January 2025, making LinkedIn a powerful place to be visible if you sell to other businesses or professionals.​ LinkedIn Ads are also ideal when quality matters more than quantity. Whether you are targeting specific industries, decision-makers, or even selected companies, you stay in control of who sees your ads and why. This focused approach helps reduce wasted spend and creates stronger, more meaningful leads.

What makes LinkedIn ads different

Unlike most platforms, people open LinkedIn to learn, network, and move their career or business forward, which means they are already in a problem-solving mindset. Effective Linkedin ads leverage this intent by speaking directly to pains and outcomes: better leads, smarter tools, more profitable services, or expert help. Over time, showing up consistently in a professional environment strengthens your authority and makes your brand feel more credible than a random cold email.​ A well-run LinkedIn advertising agency uses the platform’s precise targeting to reach users by job title, seniority, company size, industry, skills, and even specific companies or groups. That is why many small businesses report fewer but higher-quality leads from LinkedIn compared with broader social platforms. Your LinkedIn activity can also sit neatly alongside support from a digital marketing agency and other channels like Facebook ads or Instagram ads, giving you a joined-up approach.​

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Why work with a LinkedIn advertising agency

A specialist LinkedIn ads agency like epicMarketo helps you avoid burning budget on vague targeting and weak creative. Instead of guessing which objective, audience, or format to use, you get a clear structure, well-defined audiences, strong messaging, and ongoing optimisation based on data. That means more of your spending goes towards conversations that can become real business.​ Professional LinkedIn marketing services also ensure your ads look and sound right for a professional environment. That includes aligning your visuals and copy with your brand, using thought-leadership style messaging where relevant, and guiding people to focused landing pages rather than generic homepages. Your LinkedIn campaigns can then support broader work from your paid social agency and sit alongside YouTube ads or TikTok ads for a complete funnel from awareness to lead capture.​

How LinkedIn ads grow your business

LinkedIn’s power lies in who you can reach. You can put your offer in front of owners, directors, managers, and specialists in very specific verticals, rather than hoping your message finds them by chance. For B2B and high-value services, that precision often matters more than volume.​ Benchmarks from LinkedIn Ads campaigns show average click-through rates around 0.47–0.49% and conversion rates near 15.65% across regions when campaigns are well structured. Yes, cost-per-click can be higher than consumer platforms, but the people clicking are often closer to being the “right” kind of lead, which means better conversion and stronger return for service-based and B2B offers.​

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How our LinkedIn ad process works

1. Clarify goals and ideal clients

The process starts by defining what you want from LinkedIn: more demo requests, discovery calls, downloads, or direct enquiries. Your ideal client profiles are then mapped by job title, seniority, industry, and company size so targeting stays sharp.​

2. Build audiences and positioning

Next, audiences are created using LinkedIn’s targeting filters and, where possible, matched or lookalike lists. Messaging and offers are shaped to speak directly to their challenges, whether that is saving time, increasing revenue, or solving a specific operational problem.​

3. Create professional, clear ad creative

Single-image, carousel, and video ads are designed with clean visuals and concise copy tailored for busy professionals. Each ad includes a direct, relevant call-to-action that leads to a focused landing page, not a generic site visit.​

4. Launch, test, and refine

Campaigns are launched with proper conversion tracking and A/B tests across audiences, creatives, and formats. Performance is monitored frequently, weak combinations are paused, and budgets are shifted toward higher-performing segments, so results improve over time.​

5. Report and plan next steps

You receive straightforward reports highlighting key metrics like CTR, CPC, cost per lead, and lead quality, with commentary in plain language. These insights guide next steps, from scaling winning campaigns to testing new industries, job titles, or offers, and aligning activity more closely with channels like Facebook ads or YouTube ads.​
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Ready to put your ads in front of the right decision-makers?

If your buyers spend their days on LinkedIn, your ads should too. Request a LinkedIn ads strategy call and see what targeted campaigns could do for your pipeline.
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Are LinkedIn ads only for big B2B companies?
No. Small and local service businesses that sell to other businesses or professionals can benefit strongly, because LinkedIn lets you target exactly the roles and industries you serve. Many smaller firms report higher lead quality from LinkedIn, even if click costs are higher than consumer platforms.​
LinkedIn often has a higher CPC than platforms like Facebook, but benchmarks indicate strong conversion rates and quality leads, especially in B2B. When campaigns are set up well, advertisers often find that the cost per qualified lead or booked meeting is competitive because the targeting is so precise.​
Single-image and video ads driving to a focused landing page tend to perform well for lead generation. Sponsored content promoting guides, checklists, or webinars can also work effectively to warm up audiences before a direct offer.​
You can see early indications like impressions and clicks within a few days. Reliable insight into lead volume, cost per lead, and sales impact usually develops over a few weeks of consistent traffic and ongoing optimisation.​
Yes. LinkedIn is especially strong at generating qualified B2B leads that can then be nurtured through email, remarketing, and other social platforms. It works well when aligned with a broader plan from your digital marketing agency and supported by Instagram ads, Facebook ads, or TikTok ads for additional touchpoints.​

Frequently Asked Questions