cropped-93d473a7fed1d1c73bae556c4a7c8924867adf0d.png
Get Started

Instagram Ads Agency

Instagram ads that make your brand look great in the feed and give people a clear reason to tap and explore your brand.​
Get in Touch

Instagram Ads Agency

Instagram ads that make your brand look great in the feed and give people a clear reason to tap and explore your brand.​
Get in Touch

Why Instagram ads deserve a place in your plan

Instagram is not just a “nice-to-have” anymore. Ads on the platform can reach around 1.74 billion people globally, or roughly 31% of all internet users in 2025. For small and local UK businesses, that means a huge pool of potential customers already scrolling where your brand could be seen. For small and local UK businesses, that reach becomes even more powerful when you add geography and interest targeting. Combined with Instagram’s visual nature and high engagement, this makes ads ideal for showcasing products, transformations, venues, and services in a way that feels natural in the feed or Reels.​

Instagram ads that feel natural, not noisy

A good Instagram ads agency does not make your brand shout; it helps you show up in a way that fits the platform while still standing out. The focus is on clean visuals, clear captions, and strong calls-to-action that feel like part of someone’s browsing, not an interruption. That might mean before-and-after images, short Reels, story ads with one simple action, or carousel ads that walk people through your offer step by step.​ Well-planned Instagram ad services make your business look polished and consistent across the grid, Stories, and Reels. This helps people recognise your brand quickly and builds trust over time as they see you again and again. Your Instagram activity can also sit alongside broader work from your digital marketing agency and paid social agency, as well as support campaigns on Facebook ads or YouTube ads for a joined-up paid strategy.​ Call-to-action: If your Instagram looks good but is not bringing in enquiries, it is time to treat it like a growth channel. Book a free Instagram ads review and see what a focused setup could do for your business.

Other services

Why Instagram ads work so well for local and small businesses

Instagram is highly visual, and that suits cafés, salons, gyms, trades, ecommerce brands, and local services that can show their work rather than just talk about it. UK guidance on Instagram marketing notes that around 75% of UK marketers use Instagram for paid campaigns, with average engagement rates for UK business posts around 1.6%. This means users are used to seeing brands in their feed and are ready to interact when something catches their eye.​ You can focus your ads on specific towns or regions, age groups, and interests, or show your content to people who have already interacted with your posts or visited your website. For a small or local business, that means you are not shouting at everyone; you are quietly speaking to the people most likely to visit, book, or buy.​

Why choose epicMarketo?

Working with an experienced Instagram marketing agency like us saves you from trial-and-error inside Ads Manager. Our dedicated team knows how to set up campaigns with the right objectives, install and use tracking, structure audiences, and test creative without wasting budget. Instead of trying to learn everything yourself, you get a simple plan with clear targets and ongoing adjustments based on real results.​ We also understand how different formats perform, for example, Reels often drive higher engagement than static images, and Stories can be powerful for limited-time offers. Our specialists help choose the right mix for your business, align ads with your overall brand look, and make sure everything supports your website, email, and other channels. Your campaigns can also complement LinkedIn ads, Twitter ads, and TikTok ads, so you reach people in more than one place with a consistent message.​

For more info

How we run Instagram ad campaigns

1. Discover your goals and audience

The process starts by understanding your business, your best customers, and what you want from Instagram? more local enquiries, more ecommerce sales, more bookings, or more brand awareness.​

2. Shape the offer and angles

Next, clear offers and hooks are defined that will make sense in the Instagram environment, such as limited-time deals, transformations, behind-the-scenes snippets, or customer stories.​

3. Build a creative that fits the platform

Visuals and copy are then created to match your brand and fit Instagram’s formats – feed posts, Stories, and Reels – with simple, direct calls-to-action. This is where an instagram agency ensures your ads look native to the platform while still driving action.​

4. Set up, launch, and test

Campaigns are built in Ads Manager with proper targeting, tracking, and naming, then launched with multiple creative and audience variations for testing. Early data is watched closely so weak combinations can be switched off quickly.​

5. Optimise and report

As results come in, budgets are shifted towards winning ads, new tests are introduced, and messaging is refined. You receive clear, regular reports summarising spend, reach, clicks, and conversions, alongside simple next-step recommendations.​
Book a Free Consultation
Do Instagram ads really work for small businesses?
Yes. Instagram’s ad tools can reach around 1.74 billion users, and ads reached over 31% of the world’s internet users at the start of 2025, according to DataReportal. When campaigns are well targeted and creative matches the audience, small businesses regularly see cost-effective leads and sales.​
Instagram is more visually driven and often has higher engagement on image and short-form video content, especially Reels. Facebook still works well for broader audiences and detailed placements, but Instagram tends to be stronger for brands that can show their work visually, such as lifestyle, beauty, food, and local experiences.​
2026 benchmarks show Instagram ads typically see click-through rates of 0.5–1.5% and conversion rates of 1–3%, depending on offer and creative strength. Many small businesses start with a modest monthly spend and increase once they see stable, repeatable results.​
Yes. Instagram uses the same underlying ad platform as Facebook, allowing you to target by town, region, radius, or postcode, as well as interests and behaviours. This is especially useful for local service businesses that rely on customers within a specific area.​
You can often see early indicators like reach and clicks within a few days of launch. More reliable insight into leads, sales, and return on ad spend normally takes a few weeks of testing and optimisation as enough data builds up.​

Frequently Asked Questions