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Bing Ads Agency

A lot of advertisers fight are quietly ignoring Bing, which means cheaper clicks, less competition, and room for your business to stand out.​
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Bing Ads Agency

A lot of advertisers fight are quietly ignoring Bing, which means cheaper clicks, less competition, and room for your business to stand out.​
Get in Touch

Why Bing Ads Deserve a Place in Your Mix

Bing might not be the biggest search engine, but it is far from small. In 2025, Bing controls about 4.09% of the global search market and nearly 12% on desktop, with an estimated 100 million daily active users. For small and local UK businesses, that makes Bing a cost‑effective way to pick up extra leads your competitors are ignoring.​

Bing Ads that Quietly Bring You Better Value

A specialist Bing Ads agency focuses on the strengths of Microsoft Ads: lower competition, strong desktop usage, and high-intent searches from users who often have higher incomes and use default Microsoft browsers. Instead of copying your Google setup and hoping for the best, campaigns are tailored to how people search on Bing, which keywords work best, and which devices or locations matter most to you.​ Effective bing ppc advertising makes your business look professional and reliable on the Microsoft network (Bing, Yahoo, AOL, and partner sites). Your ads are built with clear, useful copy and strong calls-to-action, sending people to relevant landing pages that make enquiry or purchase simple. All of this can sit alongside work from the best digital marketing agency you use and complement Google Ads, paid media services, and e-commerce marketing for a full funnel approach.​

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Why Choose a Bing PPC Agency

Managing Microsoft Ads properly takes time: different audience behaviour, slightly different match types, and its own best practices. A dedicated bing ppc agency like epicMarketo understands how to adapt your campaigns so they perform on Bing, not just mirror Google. That includes deciding where Bing should be used to support brand terms, generic services, Shopping, or remarketing.​ Good Bing ads management also means someone is watching cost, performance, and search terms so you do not waste spend on irrelevant clicks. With average CTR and conversion rates often higher than on Google, a well‑run Microsoft Ads account can deliver excellent ROI for small and local businesses when managed by experienced Microsoft Ads Management specialists.​

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How we run Bing Ads?

1. Understand your goals 

First, your existing search activity (if any), services, and target locations are reviewed. Together, clear goals are set for Bing – for example, extra leads at a lower cost, more desktop enquiries, or additional visibility for key services.​

2. Adapt keyword and campaign structure

Next, keywords and campaign structure are mapped specifically for Bing, not just imported from Google. Ad groups are organised by service and intent so that your ads match what users type and stay relevant.​

3. Create ad copy 

Compelling text ads are written with strong value propositions, trust signals, and clear calls-to-action, tailored to Bing’s layout and audience. Extensions are used where helpful (call, sitelinks, location) to make your ad more useful and clickable.​

4. Set bids, budgets, and tracking

Bidding strategies and daily budgets are set according to your targets and expected CPC, with room to test and scale. Conversion tracking is implemented so calls, forms, and purchases from Bing traffic are measured properly, not guessed.​

5. Optimise, expand and integrate

Once live, search terms, bids, and ads are reviewed regularly. Strong performers are given more budget, new keywords and negatives are added, and campaigns are aligned with your paid social services, Google Ads, and other paid media services so everything pulls in the same direction.​
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Is Bing Ads really worth it if most people use Google?
Yes. While Bing has a smaller share, it still handles about 1.2 billion searches daily and reaches 100 million daily active users, with many in older and higher‑income brackets. With lower competition and cheaper CPC, Bing can deliver very cost‑effective leads alongside your Google campaigns.​
Recent data shows average Bing Ads CPC is roughly 30% lower than Google, with CTR often 40–50% higher in many industries. This means you can often get more clicks for the same budget and better engagement from the traffic you do buy.​
You do not need a huge additional budget, but it is wise to have a ring‑fenced amount to test Microsoft Ads properly. Many businesses start with a small daily budget and then scale once they see stable performance, often using Bing to “top up” what Google already brings.​
Yes. Microsoft Ads supports Shopping campaigns and dynamic search ads that can showcase products directly in search results. This makes them a useful partner to your e-commerce marketing strategy, particularly for desktop shoppers and certain demographics.​
The principles are similar, but there are differences in audience behaviour, placements, and some features. Working with an experienced Bing Ads agency ensures your campaigns are adapted properly rather than simply copied, which leads to better performance.​

Frequently Asked Questions