With a huge product range and a long-standing offline reputation, Rysons needed a digital platform that could carry their brand forward online. The challenge lay in presenting thousands of products in a way that felt structured, fast, and usable for trade buyers, while also making the site discoverable through search.
We organised the store around different categories and filters. From the homepage, users are guided into key product areas and can quickly refine results to find the products that matter to their business. The design focuses on clarity, strong typography, consistent layouts, and obvious calls-to-action, so buyers can focus on choosing stock, not figuring out the interface.
At the same time, we built the site with SEO in mind. Clean URLs, logical information architecture, and optimised category and product pages laid the groundwork for search visibility. With ongoing SEO work, we took the site from minimal traffic to around 450% traffic increase, helping Rysons turn their digital catalogue into a genuine acquisition channel.
Today, the Rysons website does more than showcase products; it actively supports their wholesale business. The platform is set up to handle high product volumes and growing traffic without compromising speed or stability, supporting Rysons’ long-term growth plan. The combination of thoughtful design, solid development, and consistent SEO has turned their site into a key driver of visibility and revenue.
Project manager