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Not every business needs a six-figure rebrand. Let’s get that out of the way immediately, because a lot of agencies won’t tell you that. But most local businesses in the UK are operating with visual identities that are either inconsistent, outdated, or worst of all invisible next to competitors who took branding seriously
There’s a particular kind of panic that hits every small business owner in the UK around the same point — usually about a week before the business cards are due at the printer, or the day someone finally asks for your Instagram handle and you realise you don’t have a profile picture that
