How Our Google Ads Management Works
1. Understand your goals and customers
The process starts by clarifying what success looks like for you: more calls, more form submissions, more shop visits, or more online sales. Your ideal customer profiles and priority locations are mapped so campaigns can be targeted tightly around Aldershot and other UK areas you serve.
2. Keyword research and structure building
Next, relevant keywords are researched and grouped into focused campaigns and ad groups for each service you offer. This keeps ads highly relevant to what users type into Google and improves click-through and conversion potential.
3. Write focused ads and set up tracking
Compelling search ads are then written for each group, highlighting your benefits, trust signals, and clear calls-to-action. Conversion tracking is set up (calls, forms, purchases) so it is clear exactly which searches and ads generate real results, not just visits.
4. Launch with smart bidding and controls
Campaigns are launched with appropriate bidding strategies – whether manual CPC, target CPA, or target ROAS – based on your goals and data. Budgets, locations, devices, and schedules are configured so you show up in the right places and at the right times.
5. Optimise and refine continuously
Once live, your campaigns are reviewed regularly. Search terms are checked, negatives are added, bids are tuned, and new ads and landing page tests are introduced to improve performance. This ongoing work is what turns a basic setup into a consistently performing account.
6. Report results and plan next steps
You receive clear, jargon-free reports showing spend, clicks, conversions, and cost per lead or sale. These insights guide decisions on scaling, shifting budget between services, or aligning Google more closely with paid media services and other channels.
