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Paid Social Agency

Put your business in front of the right people, at the right time, with ads that actually make them stop, click, and buy.​
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Paid Social Agency

Put your business in front of the right people, at the right time, with ads that actually make them stop, click, and buy.​
Get in Touch

What If Your Social Feed Actually Brought You Warm Leads?

When your bookings slow down and enquiries dry up, your socials should not just sit there gathering likes – they should be out hunting for your next customers. Paid social lets you step in front of the exact people you want, right in their feed, and turn quiet days into steady clicks, calls, and checkouts. epicMarketo is a paid social agency in Aldershot that helps UK small and local businesses use social ads as a smart, measurable growth channel. Instead of guessing which “boost” button to press, you get structured paid social media services that are built around your offers, your margins, and the people most likely to buy from you.​ Every campaign has the aim to attract the right eyes, earn trust fast, and turn interest into clicks, leads, or sales. With a focused paid social media agency handling your targeting, creative, and testing, your brand looks confident and consistent wherever your customers scroll.​​

Why Online Businesses Need Paid Social Services

Organic reach on social platforms is shrinking every year, which means even great posts often reach only a small fraction of your followers. Paid social advertising lets you pay to get in front of the right people – based on their location, interests, behaviours, and past actions – instead of leaving it to the algorithm. This can mean your brand appears in front of people in your town who are actively interested in what you sell.​ Paid social advertising services also give you speed and clarity. You can launch a campaign, see how it performs, and adjust quickly based on data like clicks, leads, and sales. That makes it one of the fastest ways to test offers, promote new products, and support your e-commerce or local services without waiting months for results. Combined with social media management services, seo services, and other Best digital marketing agency activities, paid social helps complete your growth engine rather than acting alone.​

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Where We Run Your Paid Social Ads

We can manage your paid campaigns across the major social platforms your customers use most.
  • Facebook ads:
Great for local awareness, lead generation, and retargeting people who have visited your website or engaged with your content.​
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  • Instagram ads:
Ideal for visual brands, product showcases, and story/Reels placements that feel natural in the feed while driving clicks and sales.​
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  • TikTok ads:
Short, engaging video ads that tap into trends and reach younger or highly engaged audiences who love quick, authentic content.​
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  • Twitter (X) ads:
Useful for timely offers, events, and interest-based campaigns where people are already talking about related topics.​
  • LinkedIn ads:
Best for B2B and professional services, targeting decision-makers by job title, industry, company size, and more.​
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  • YouTube ads:
Video ads are ideal for brand awareness and explaining higher-value offers.​
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What Our Paid Social Media Services Include

Our paid social media services are built for small and local businesses that need clear, honest performance, not confusing reports. You get help with everything from strategy to creative to day-to-day optimisation, so you are not left trying to manage ads in your spare time.​ Services typically include audience research, campaign setup, creative production, budget management, and ongoing performance optimisation. You always know what is being tested, what is working, and how your money is being used, with plain-language updates instead of jargon.​

Why Choose epicMarketo

epicMarketo focuses on being a practical, honest partner rather than just another agency adding more dashboards to your life. Our digital marketing team understands how important each pound of ad spend is for a small or local business, so campaigns are planned to be lean, test-focused, and always tied to clear outcomes like leads, bookings, or revenue.​ Unlike one-size-fits-all setups, your campaigns are built around your business model, your margin, and your customer journey. Creative ideas, targeting, and budgets are tailored to your audience, not copied from another brand. You also get the benefit of an experienced paid social agency that can align your ads with your social media management services, seo services, and wider Best digital marketing agency activity, so everything points people in the same direction.​

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Our Paid Social Advertising Process

1. Audit and objectives
First, existing ad accounts and social activity are reviewed so that clear goals are set, such as more leads, more sales, or more local visibility
2. Audience and offer planning
Next, your ideal audience’s persona is mapped out based on location, interests, behaviours, and past website or e-commerce activity. At the same time, the right offers and messages are chosen – from discounts and bundles to free quotes or consultations – so there is a strong reason for people to click.​
3. Creative and campaign setup
Then ad creatives are developed: images, carousels, short videos, headlines, and copy that match your brand and speak directly to your customers’ needs. Campaigns and ad sets are set up with clear structures for testing audiences and creative, so it is easy to see what is working and scale it.​
4. Launch, testing, and optimisation
Once live, campaigns are monitored closely, especially in the early days, to make sure ads are serving correctly, budgets are balanced, and early data is being collected.
5. Reporting and next-step recommendations
You receive regular, easy-to-understand reports showing key metrics like spend, reach, clicks, leads, and return on ad spend.
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Nick Palmer

Social Media Ads Specialist

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Laura Taylor

Paid Advertising Manager

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Shaun Porter

Social Media Management Specialist

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Want Your Ads To Do More Than Just Spend Your Budget?

Book a free consultation with EpicMarketo and see how smarter campaigns could boost your sales.
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What is a paid social agency and how is it different from organic social?
A paid social agency focuses on using paid ads on platforms like Facebook, Instagram, and TikTok to reach specific audiences and drive measurable actions such as clicks, leads, and sales. Organic social relies on unpaid posts, which are useful for community and brand building, but are limited by falling reach and slower growth.​
Paid social media services let small and local businesses put their message directly in front of people in their area who are likely to be interested, even if those people have never heard of them before. This can quickly increase awareness, website visits, and enquiries, especially when combined with social media management services and seo services.​
Recommended budgets vary depending on your goals, industry, and location, but many small businesses start with a modest monthly spend and scale up as results improve. epicMarketo will help you choose a sensible starting budget and focus on getting the most from it before suggesting any increases.​
The best platforms depend on your audience and offer: Facebook and Instagram suit most local and e-commerce businesses, TikTok is strong for younger and trend-driven audiences, LinkedIn works best for B2B, and YouTube is ideal for awareness and education. epicMarketo will recommend a mix based on where your customers already spend time and what you are trying to achieve.​
You can often see early indicators like clicks and engagement within days of launching, but strong, stable performance usually develops over several weeks of testing and optimisation. The goal is not just fast results, but reliable ones that you can sustain and scale over time.​

Frequently Asked Questions